Some people scrunch up their mouths and gasp for water. Others let out a loud 'Oooh'. And a few light up with the most relaxed smile you've ever seen.
But what happens to your face when you taste whisky?
We want you to show us. Simply tag @rabbies_tours and #mywhiskyface on a picture of you drinking whisky on your public Instagram or Twitter account for your chance to win.
So, enter before 8th March and check out all the entrants below.