About Rabbie's

How we started Why small groups?

Our purpose is to enrich lives and strive to leave places better through travel by championing responsible tourism, creating meaningful connections between people, stories and communities, while working to protect the landscapes and cultures that inspire us for generations to come.

What we do

We love travel as much as you do. We prefer it to any roller-coaster, movie, or concert. But there are a few things we don’t always love about travel.

Like when you get stranded on a dark single track road. Or end up at a large hotel that only serves frozen food. Or when you see something incredible, and have no way of finding out what it is.

So, our award-winning small-group tours take care of details and ensure you and your driver-guide’s adventures are free from the things that make travel less lovable. Whether travelling overseas to Europe or staying closer to home with Scotland, England, Wales or Ireland tours, we do the planning so you can enjoy the experience.

Here’s how we deliver travel experiences you’ll love

Our driver-guides are world famous for their knowledge, facts, quirky stories, history, and fairy-tales. They truly take you beyond the guide books and into your adventure.

On tour, you explore in our top-of-the-range 16 seat mini-coaches. This means you never get lost, you always take the scenic route, you have great views through large windows, and you’re free to sample the local tipple without worrying about driving.

When you travel with us, you’re helping to support the communities you visit. We choose locally owned accommodation and experiences wherever possible, so your trip helps keep money in the places you explore.

We contribute £10 for every metric tonne of CO₂ generated by our operations, measured using recognized standards. This supports environmental and community projects, from conservation work to local initiatives. This contribution does not offset our emissions. Instead, it forms part of our wider efforts to understand and reduce our environmental impact. Learn more on our Responsible Tourism page.

Guaranteed departures: you book, you go. When you choose to book with us, you’re going - no minimum numbers.

Guaranteed experience or your money back. If you feel you’ve not had the experience you deserved, and we’re at fault, we’ll give you your money back.

So, take a tour with us and learn to love travel even more than you thought you could.

How we started

Robin Worsnop started our tour company in 1993. All he had was an old sherpa van and a few people telling him it would never work.

Robin likes to think he started the company because he ‘saw a gap in the market’ and ‘knew what independent travelers wanted’. But we know the truth. He simply wanted to spend his time travelling around gorgeous places, discovering his homeland, and enjoying a dram with friendly faces from around the globe. He could have carried on doing this forever. But there was a gap in the market and he showed people a really, really good time.

So, people started to talk about Robin’s quirky tours. Robin had to hire more people, buy more mini-coaches, start working with spreadsheets, and concentrate on building the company so more people could live his dream.

Robin wanted his tours to respect the places and communities people visited, and that principle has continued to influence how we approach travel today. While he doesn't get to visit these beautiful places as often anymore, we continue to look for ways to reduce the impact our tours have on the people and places we visit. That way, travelers can experience them just as thoughtfully and meaningfully as Robin did.

A white Mercedes van branded with Rabbie's Tours driving on a snowy road with hills in the background.

Why we only travel in small groups

We’re going to be honest with you. A long time ago we tried larger coaches. In theory, it would have been good for our bank accounts. But in the end, we stopped using them because of three simple reasons.

Firstly, we received worse customer feedback. It turned out you guys preferred mini-coaches and didn’t appreciate trampling over a peaceful forest with 20, 30 or 40 other people.

Secondly, smaller groups give us greater flexibility to support smaller, locally owned businesses. It’s much easier to stop at a local bakery when you're travelling with just 16 other people.

And thirdly, the big buses made it hard to go down the small roads that lead to your favourite hidden-away local treasures.

So, we went back to our 16-seat mini-coaches. And we won’t ever go back to big ones. Because we’re never going to value anything more than your enjoyment, our environment, and the world’s best kept secrets.

A tour bus driving along a scenic coastal road with mountains and ocean in the background, showcasing UK's natural beauty.

Choosing responsible travel

Responsible travel is so much more for us than a box-ticking exercise. We truly want to make the world a better place through travel. That includes doing as much as we can to help preserve the places we visit for future generations to enjoy.

To put these thoughts into action, we have initiatives to help make our vision a reality. By committing to small mini-coaches, donating our carbon tax and volunteering through our ‘We Care About There’ project, and as a proud Certified B Corporation, we’re making a commitment for change.

A Rabbie’s Tours guide smiles while talking to guests in a scenic UK landscape, with mountains and greenery in the background.

Award-winning travel company

Becoming an award-winning travel company is a huge honour to us. We have been very fortunate over the last decade to have won a range of travel awards including:

TourRadar Platinum Travelers’ Choice Badge (2024)
Tripadvisor Travelers’ Choice Award (2024)
VisitScotland Quality Assurance 5* Award (2025)
British Travel Awards – Gold Winner (2024) and (2025) recognition
King’s Award for Enterprise in International Trade (2025)

We always strive to deliver great experiences, so it is wonderful to know that the hard work and dedication to providing customers with the best UK and Europe tours is being recognised.

Our name

**Rabbie’s**

/ˈræb.iːz/

**Pronunciation:**

- First syllable: rab — rhymes with cab or tab, short and crisp.

- Second syllable: eez — sounds like the letter E followed by a soft z, similar to seas or keys.

**Origin:**

The name "Rabbie’s" is a nod to the affectionate Scottish nickname for the poet Robert Burns, often called "Rabbie Burns." It's a name steeped in Scottish culture and heritage. Burns told the tallest tales. He roved all over the land. He loved nature. And he was never afraid to indulge in a bit of the local tipple. He embodies the things we’re passionate about. Our guides are poets, our routes are inspiring, and we’re not scared to have a little fun while we explore our beautiful planet.

When saying the name, imagine the lilting, friendly tones of Scotland. It's simple, yet brimming with character—just like the experiences we offer.